Making Your Product Packaging Profitable

Packaging can make or break a business. Get it right and it will lead to cost savings across the board, but get it wrong and product packaging can cost your business in numerous ways. Packaging encompasses much more than the actual wrapping your product is in for retail display, although that plays a key role in business profitability, too. It also pertains to how your product is packaged for warehouse storage and shipping.

The Importance of Product Packaging

There are numerous considerations that go into choosing the right packaging for your product. It is these decisions that can positively or negatively influence your bottom line. The five main factors are:

- *Regulatory –* Whether shipping product within or outside your country of origin, most countries have different regulatory issues when it comes to product packaging, wording on labels, resistance to tampering and green packaging that reduces waste.
- *Customer Requirements –* If your product is being sold in retail or big box stores, they may have certain packaging requirements in terms of size, labeling and product displays. For example, if shelf space is limited, shrink wrap packaging would be a better option than a blister pack or large clamshell. Being able to conform to retailers’ requirements makes your products more profitable.
- *Protection –* The best packaging for your product will prevent it from damage, adverse climate conditions and contamination while in transit and on the retail shelf.
- *Shipping Cost –* Packaging adds weight and bulk, which will add to the cost of shipping to both your storage warehouse and stores. A good chunk of savings can be realized by exploring options that will reduce the weight of the packaging for your product.
- *Marketing Appeal –* Packaging needs to be attractive and eye-catching to appeal to the end consumer. With so many other products on the shelf competing for the consumer’s attention, it’s important that the exterior packaging of your product succeeds in promoting your brand and motivating people to buy it.

Product Packaging Solutions

Because we are a third party logistics provider, Brendamour Warehousing, Distribution & Services offers a wide range of product packaging solutions that complement our warehousing, inventory management and distribution services. Our facilities are designed to handle all supply chain aspects of your product, including its packaging.

Our processing services include custom packing, bundling, labeling, over wrapping and stretch wrapping. In addition, our packing services are customized to meet special needs, including crating and boxing. We also offer assembly work and kitting services if you want to bundle multiple products as part of a special offer. We will work with you and your manufacturer to provide a customized packaging solution that meets the diverse needs of your end customers.

We are also a certified foreign trade zone, so we can provide various product packaging services that include assembling, relabeling, repacking and displays. Our staff can also assist you with any modifications that need to be made to your product’s labeling or packaging to meet regulatory requirements.

Make Your Product Packaging Profitable

Brendamour Warehousing can get you started on making your product packaging as profitable as can be. There’s a packaging solution for every product and we’ll work with you to ensure you have the best one that saves your business money, meets regulatory and end customer needs, offers the proper protection and looks great on store shelves.

Contact Brendamour today to learn how you can save money and resources with our product packaging solutions. We’ve got the solutions that will have your product all wrapped up the right way!