How Public Warehousing Can Service Multi-Channel Retail

If you’re like most businesses, you’re conducting sales through multiple channels, be it your brick and mortar retail store, sales force, website, catalog, call center, direct mail, manufacturer, wholesaler, distributor, or whatever combination of channels you use to get your goods to the end consumer. But if you’re still using one warehouse or distribution center to service those multi channels, you may not be meeting the needs of today’s consumers.

With the fast growth of mobile devices and consumers’ reliance on them, the retail landscape is quickly evolving. Consumers expect businesses to deliver what they sell quickly and accurately from anywhere at any time. Same day or next day delivery may sound like an unachievable expectation, but it is actually very possible through the use of strategically located public warehouses.

3PLs Make Omni-Channel Retailing Possible

With their advanced technology, automated warehouse management systems, automated processes and advanced software for efficient and cost-effective supply chain strategies, public warehouses and their comprehensive third party logistics (3PL) services allow businesses to evolve from multi-channel retailing to omni-channel retailing. This provides consumers with a seamless experience, no matter how many shopping channels a business may use.

It should be noted that not all public warehouses offer such capabilities. It’s important for companies to do their due diligence before partnering with a warehouse and distribution provider. At Brendamour Warehousing, Distribution & Services, we are a complete 3PL provider, equipped with all the latest technology, software and equipment to ensure a seamless supply chain process across all channels. It’s this advanced technology and automation that will allow businesses to provide their customers with faster delivery without incurring higher costs.

What Brendamour Offers Multi-Channel Retailers

With multi-channel retailing, businesses have to decide whether to operate one single warehouse to handle all distribution channels, or several warehouses dedicated to one or more channels, such as a warehouse strictly for e-commerce orders. Next, companies need to decide whether to own their own warehousing and distribution facilities or to outsource to a public warehouse.

Public warehouses often save businesses the associated expenses of owning a distribution center, allowing them to focus their resources on their core business instead. Because the core business of Brendamour Warehousing is warehousing, distribution and logistics, we continuously invest in advanced technology, software, equipment and experienced staff that businesses often cannot afford to do. This allows for a streamlined and cost-effective supply chain.

For example, Brendamour Warehousing provides businesses with seamless supply chain and logistics solutions so they can achieve high performing multi-channel operations. Among the services we perform are:

- Set up a common inventory for all shopping channels utilized.
- Integrate systems running different applications for different channels to better manage inventory and improve order management efficiency.
- Establish separate picking operations for each channel that accommodate orders with different units and lines per order.
- Provide zone batch picking, priority processing, pick and pass, multi-order picking, multi-carton processing and other customized measures as applicable.
- Implement high speed, batched packing operations to achieve increased productivity for applicable channels.
- Provide fulfillment for one or more channels or regions to allow for cost-effective same day or next-day shipping.
- Deliver real-time inventory counts and supply chain status information through an advanced warehouse management system.
- Provide specialized material handling equipment systems to efficiently process any volume of e-commerce orders.
- Provide local delivery and pickup to stores engaging in ship from stores processes.
- Secure reduced shipping rates through negotiations with the various distribution methods.

As a 3PL public warehouse, Brendamour can handle all sorts of challenges multi-channel retailing presents, such as a large volume of small orders, varying high volume orders from different channels, numerous variations in order flow, delivery of the product to different shopping methods, and returned goods coming from different channels.

Go From Multi-Channel to Omni-Channel Today

To meet the ever-changing landscape of retailing, businesses need to adjust their warehousing and distribution methods. They can do so without investing in machinery, staff, or expanding their own space by partnering with 3PLs like Brendamour Warehousing, Distribution & Services. In return, companies will better meet customer expectations and realize significant cost-savings, too.

As a business, you’re always looking for ways to improve your profit margin while aligning your business for the future. With our robust systems that analyze all aspects of warehousing and different points of distribution, Brendamour Warehousing provides businesses with the most efficient and affordable multi-channel solutions that allow them to evolve into an omni-channel retailer.

You can meet your goals and realize success with Brendamour. Let us show you how; all it takes is one click here to get started.